The hardware layer
The WiFi portal, connectivity and interactive touchpoints deployed at transit stops, on buses, at billboards and inside venues. They compose per site, so a location runs exactly the parts it needs, with reach reported per placement.
Five products, one deployment tier. Each one plays a different part at the point of exposure.
Reach and audience reporting for every placement you book.
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Presence and dwell reporting, so you can see where your media holds attention.
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Turn real interactions with your placements into digital audience segments.
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QR and NFC touchpoints that turn any physical placement into a measurable interaction.
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Footfall and traffic reporting for every site you book.
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Reporting is only worth booking against if it holds up. Three things keep the field layer honest.
Real sign-ins and scans are aggregated for reporting, with no images kept and no one identified. No app, no opt-in, aggregated data only.
The field kit reports up to UbuntuInsights in real time, so you read estimated reach and impressions alongside the real actions from interactive placements.
Turn on only the parts a location needs (the WiFi portal, a QR or NFC touchpoint, or reach reporting) and stack them where a site earns it.
Hardware feeds software
Every reading from the field, real scans and sign-ins plus estimated reach, flows into the software layer. UbuntuInsights for reporting, UbuntuAds for planning and delivery. The field is where the audience is reached; the software is where you plan against it and see what happened.
The same field tier stands behind every surface a campaign can run on:
Billboards are planned for exposure with reach estimates, not booked as interactive placements.
We'll walk you through the on-site kit, what each part does, and how a site is composed for the audience you're trying to reach.
