For advertisers
Plan campaigns across transit, billboards and venues. You get estimated reach and impressions per flight, plus real actions on interactive placements. Priced on a flighting cost, with optional outcome pricing on top.
Every campaign is built around one goal, and reported against that goal. Pick where you want to start.
Awareness
Put your brand in front of commuters, drivers and shoppers across the network. You get estimated reach and impressions for each flight, drawn from inventory and route data.
See how it is pricedConsideration
Give your audience something to do, not just something to look at. Riders who connect to WiFi or scan a tag can watch, browse and interact. Every interaction is counted.
See how it is pricedConsideration
Send people from the street to your site. On top of the flighting cost, you can add outcome pricing so you pay per verified click-through.
See how it is pricedConversion
Turn a bus route into footfall. Directions requests and store visits count as verified actions you can price on, added to the flighting cost.
See how it is pricedConversion
Collect a sign-up or put a coupon in someone’s pocket while they’re still on the bus. On top of the flighting cost, you can be billed per completed action, and only once it’s verified.
See how it is pricedConsideration
Build audience segments out of real-world exposure and keep talking to those people on Meta, TikTok and programmatic. Your out-of-home spend doesn’t end at the kerb.
See how it is pricedA campaign starts with a flighting cost for the reach you book. On interactive placements you can add outcome pricing on top, so you also pay for the real actions people take.
Awareness campaigns are billed on a CPM. You get estimated reach and impressions per flight, built from inventory and route data, and reported back to you in one view.
On interactive placements you can add a CPA on top of the flighting cost. You pay for a real action someone took, and only once it is recorded: a WiFi portal sign-up or a QR or NFC scan.
Outcome pricing needs something to interact with, a WiFi portal or a QR/NFC tag, so it runs on transit and venue placements. Billboards get reach reporting only, never billed on outcomes.
From the first conversation to reporting you can act on. Four steps, one platform behind all of them.
Start from what you are buying: reach, engagement, site traffic or leads. The goal decides how you are priced and what gets reported back to you.
Pick transit, venue and billboard inventory, set your budget and flight dates, and upload the creative. Each site shows the reporting and interactive actions it carries.
Your ad rotates into WiFi portals, tags and faces across the network. Manage it yourself in UbuntuAds, or let our team run it for you.
Estimated reach and impressions land in UbuntuInsights, alongside the real actions people took on WiFi portals and scans. You see what your flight delivered.
The accountability of digital, brought to the street.
Every flight comes with estimated reach and impressions from inventory and route data, so you can see the audience your placements deliver.
Run campaigns yourself in UbuntuAds, or hand execution to our team. Either way you get the same reporting behind every placement.
Build audience segments from people who connect on WiFi or scan a tag, and keep talking to them across Meta, TikTok and programmatic. Your spend does not end at the kerb.
Pay a flighting cost (CPM) for your reach, and add optional CPA on verified actions: QR and NFC scans and WiFi portal sign-ups.
A short stack does the work: one platform to plan and deliver, one to see it, and the layers that report on every placement.
A campaign manager for out-of-home. Plan, book, and report on campaigns from one place.
The dashboard that brings your reach, impressions, and actions into one view.
Turn real interactions with your placements into digital audience segments.
QR and NFC touchpoints that turn any physical placement into a measurable interaction.
Bring us a goal and a budget. We will show you the inventory, the reporting behind it, and what you would be paying for. A flighting cost for reach, with optional outcome pricing on interactive placements.
