UbuntuNet pairs sensors in the field with software in the cloud — one stack that measures who was there, makes sense of it, and turns it into your next campaign.
Everything real happens at the placement. Everything useful happens in the cloud. The only thing that travels between them is a count — never an image, never an identity.
In the field
Devices deployed on buses, at billboards, and inside venues capture anonymous audience signals — presence, dwell time, footfall, and demographic mix — at the exact moment of exposure. No app, no opt-in, no images kept.
Transit
Buses, the routes they run, and the stops along the way.
Billboards
Highway and street-level faces, measured for who passed.
Venues
Malls, retail floors, and waiting areas where people linger.
In the cloud
Every sensor reports into one place. Software turns the raw counts into audience intelligence, campaign delivery, and verified outcomes — all from a browser, with nothing to install.
What moves from field to cloud is anonymous and aggregated — counts and classifications, never images or identities.
The hardware layer
Five products deployed at the placement: measurement sensors, an interactive QR/NFC touchpoint, and an activation layer. Composable per site — you fit the mix to what each location needs to prove.
Audience measurement sensors that count, classify, and report — anonymously and in real time.
Passive presence detection that measures dwell time and audience density without any app or opt-in.
Build audience segments from physical-world exposure and activate them across digital channels.
QR and NFC touchpoints that turn any physical placement into a measurable interaction.
Footfall counters that verify traffic volume with beam-level accuracy at any entry point.
The software layer
Three products that turn sensor data into audience intelligence, campaign delivery, and passenger connectivity — the working surface for advertisers, media owners, and operators alike.
A WiFi captive portal that gives passengers connectivity and gives you first-party audience data.
The analytics dashboard that brings all your audience data together — across every sensor and every site.
A campaign manager for out-of-home — plan, deliver, and measure ad campaigns with verified impressions.
The two layers work together, but they do not have to arrive together. The same eight products support very different starting points.
Deploy the measurement layer and UbuntuInsights on their own — prove your audience without serving a single ad.
Plan and buy across the network with UbuntuAds. No hardware to own — you book inventory that is already measured.
Run the full stack: connectivity for passengers, measurement on every surface, and delivery end to end.
We will show you the sensors, the dashboards, and the loop between them — working software and real hardware, not a slide.
