Campaigns are priced on two things: a flighting cost for estimated reach that you always pay, and an optional fee for each verified action. Reach is an estimate. Actions are real.
Every campaign has a flighting cost. Outcome pricing sits on top of it. You add it when you want to pay for actions, not just exposure.
Flighting cost · always charged
A CPM, a price per thousand impressions, based on the estimated audience for the placement. This is what it costs to put your creative in front of commuters, drivers and shoppers, and it is billed on every campaign.
Available on transit, billboard and venue placements.
Outcome pricing · charged on top
A cost-per-action, added to the flighting cost, that only applies when a real person does something, and only once it has been verified. It needs an interactive layer, so it runs on transit and venue placements, not billboards. The billable actions are:
A campaign can be pure reach, or reach plus outcomes. The flighting cost is the floor, and outcome pricing is what you add when you want to be billed on results.
The goal you pick decides how you are billed. Awareness goals are priced on reach alone. The rest add a fee for the actions they are built to produce, on top of the flighting cost.
Priced on outcomes · CPA + flighting
A static face is priced on reach only, never on a cost-per-action.
We estimate how many people passed a billboard, using UbuntuVision, UbuntuSense and UbuntuCount. But there is nothing on a static face to interact with, so it carries a CPM and a frequency, and no outcome pricing. If you need to pay for actions, the campaign runs on transit and venue placements, where an interactive layer exists.
Media owners and operators stand up the network under one of three models. Pricing scales with the size of the deployment and the products switched on.
Deploy the sensor stack and UbuntuInsights to estimate audience exposure, without ad serving.
Per-site monthly licence + hardware deployment
Add UbuntuAds campaign delivery on top of the measurement stack.
CPM-based campaign pricing + measurement licence
Hardware, WiFi connectivity, measurement, analytics and ad serving in one platform.
Custom deployment package
A CPM is charged against the estimated impressions for a placement. We are clear that reach is an estimate. Only actions on interactive placements are counted individually.
Every outcome is checked before it is charged. Actions we cannot verify are rejected, and rejected actions are never billed.
Cost depends on your network size, the products required and the deployment scope. Everything is quoted in rands (ZAR), excluding VAT at 15%.
Accounts are provisioned by our team. We scope the campaign and the number with you before anything runs, usually in the same conversation.
Every deployment is quoted individually in rands, excluding VAT. Tell us the goal and the scale, and we will scope the campaign and the price in the same conversation.
