About UbuntuNet
UbuntuNet is one place to plan and book advertising across transit WiFi, hotel TV, retail, venues, billboards and digital screens. You book on a flighting cost, add optional outcome pricing, and report what each flight actually reached.
Out-of-home media in South Africa has long lacked the reporting and accountability that digital channels take for granted. Advertisers buy billboards with little sense of what they reached. Campaigns run with no clear read on their audience. Media is sold on rough estimates with no shared way to report back.
We think every campaign should come with clear reporting. Estimated reach and impressions per flight, plus the real actions people take, while respecting privacy and complying with POPIA.
You plan a campaign on a flighting cost, the CPM for the space you book. Reporting comes with it. You get estimated reach and impressions per flight, plus the real actions people take on interactive placements like the WiFi portal and QR or NFC scans.
We are early, and we would rather report what we can stand behind than promise numbers we cannot. Outcome pricing is an optional add-on on verified actions, on top of the flighting cost.
Four products that work together as one campaign and reporting stack, built for the South African market. UbuntuAds is the campaign manager you plan and book in. UbuntuConnect is the WiFi portal passengers connect through. UbuntuInsights is the dashboard that reports it all back. UbuntuTV OS is the in-room hotel TV.
We do not deploy sensors that identify people. Reporting is estimated reach and impressions per flight, plus the real actions people take on interactive placements. You book on a flighting cost, the CPM for the space, with optional outcome pricing on verified actions.
UbuntuAds
A campaign manager for out-of-home. Plan, book, and report on campaigns from one place.
UbuntuConnect
A WiFi captive portal that gives passengers connectivity and gives you first-party audience data.
UbuntuInsights
The dashboard that brings your reach, impressions, and actions into one view.
UbuntuTV OS
The in-room hotel TV operating system. The first screen a guest turns on, and a place for your brand.
Three principles hold across every deployment and every product decision.
We report what a campaign actually reached. Estimated reach and impressions per flight, plus the real actions people take on interactive placements.
Reporting is anonymous and aggregated. We do not deploy sensors that identify people. POPIA-compliant from the ground up, not bolted on afterwards.
Designed for the real world people pass through every day. The buses, routes, stops and floors of out-of-home, priced for it, in rands.
Where we start
Transit, billboards and venues. The media that has never had proper reporting.
Out-of-home is one of the last places where advertisers pay for estimates with little sense of what they reached. That is precisely where clear reporting is worth the most, so it is where UbuntuNet is built to work. You book real buses, screens and floors, and you get reporting back on what each flight reached.
One platform, one way of reporting. Whatever you book is reported the same way, from the same pipeline that priced it.
Reporting is anonymous and aggregated by design, and we do not deploy sensors that identify people. Read how it works, and how we meet POPIA and B-BBEE.
Whether you plan campaigns, own media, or run a network, we would rather show you than tell you. Book a walkthrough and we will take you through the reporting, the products and the numbers behind them.
